MKT 6661 - Global Strategic Marketing (3)
This course is a comprehensive survey of strategic marketing concepts used to provide value to customers in a global business context. Topics focus on the application of marketing theories and concepts to address problems and take advantage of opportunities. Prerequisites: Graduate standing, acceptance into the MBA program, all undergraduate business prerequisite courses or equivalent completed. This course serves as the research requirement for the MBA degree and may not be transferred into the MBA program. A grade of βBβ or better is required.